Planning & Budgeting

9 reasons you should have a Which? subscription

Which? is the UK’s consumer champion. We've been testing products for more than 60 years, and we're experts at rating services too. Get 30% off a Which? Digital annual subscription and receive a £20 M&S voucher.

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9 reasons you should have a Which? subscription
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As an organisation, we're not for profit and have no hidden agenda – we work entirely on behalf of the consumer as a powerful force for good, here to make life, simpler, fairer, and safer for everyone. 

We have no owners, shareholders, or government departments to answer to and we don't accept freebies from product manufacturers or retailers, so our test results are 100% genuine because they can't be influenced by third parties. 

This makes us a widely trusted brand that millions of people turn to for expert and impartial advice. We fund our work mainly through member subscriptions. 

Businesses whose products or services earn our endorsements can, for a fee, use our name to promote them, and we get a commission from some retailer websites where consumers can buy products or services that we feature on our site. 

9 reasons to subscribe to Which? Magazine today

  1. Which? shows subscribers the best consumer products and services to buy, and the ones to avoid, so they don't waste their money 
  2. We buy and independently lab-test products for the way people use them in real life, so our test results are practical and 100% genuine 
  3. We test and rate thousands of products and services every year to help subscribers make informed buying decisions. 
  4. Subscribers can access all our product test results and Best Buy and Don't Buy recommendations online to make choosing quick and easy. 
  5. Subscribers can use our 'Ask Which?' online chat service to get 1-to-1 buying advice on any product we've tested, meaning you get tailored help in finding the right product for you.
  6. Depending on your subscription, you can download the new Which? app to access all our product reviews, plus recent issues of Which? magazine, wherever you are.
  7. Subscribers get access to all our in-depth product reviews, Best Buys and Don't Buys; from ovens and boilers, to laptops, headphones, and televisions, so you can make confident and informed decisions.
  8. Enjoy 1-to-1 buying advice on any product we have tested, to help you find the best product for you.
  9. Get the Which? magazine delivered directly your door each month.

Subscribe to Which? Magazine now and get 30% off a Which? annual subscription and receive a £20 M&S voucher!

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The content on is provided for informational and educational purposes only and should not be construed as professional financial advice. Should you need such advice, you should consult a financial adviser that is registered with the Financial Conduct Authority. Any references to products, offers, rates, and services from third parties or those advertised are served by those third parties and are subject to change. We may have financial relationships with some of the companies mentioned on this website. We strive to write accurate and genuine reviews and articles, and all views and opinions expressed are solely those of the authors. We are not regulated by the Financial Conduct Authority to provide advice, to act as an authorised introducer, or to otherwise sell any financial services or products. However, we endeavour to only link to and highlight brands that are authorised and regulated by the Financial Conduct Authority and/or the Prudential Regulation Authority, and where your money will be protected by the Financial Services Compensation Scheme should you choose to buy a product or service from that particular brand.
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